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~institution:"Pearson Deutschland GmbH"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
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Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
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2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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