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~institution:"Pearson Deutschland GmbH"
~subject:"Marketing"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
~type_genre:"Wörterbuch"
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Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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