Bilotkach, Volodymyr; Gaggero, Alberto A.; Piga, Claudio A. - School of Business and Economics, Loughborough University - 2012
of drops in offered fares over time as an indicator of an active yield management intervention by two main European Low …-Cost Carriers observed daily during the period June 2002 - June 2003. Our results indicate that yield management is effective in … raising a flight’s load factor. Furthermore, yield management interventions are more intense, and generate a stronger impact …