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~institution:"School of Management, Yale University"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Research"
~subject:"Social Media"
~subject:"Verbraucherverhalten"
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Verbraucherverhalten
Online-Marketing
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ECONIS (ZBW)
6
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Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
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2020
Persistent link: https://www.econbiz.de/10012126925
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2
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
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3
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
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4
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
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5
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
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6
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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