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~institution:"School of Management, Yale University"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Social Media"
~subject:"Verbraucherverhalten"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Internet-Marketing"
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Social Media
Verbraucherverhalten
Internet marketing
9
Online-Marketing
9
Brand management
3
Deutschland
3
Germany
3
Markenführung
3
Advertising
2
Advertising media
2
Beziehungsmarketing
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Consumer behaviour
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Direct marketing
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Direktmarketing
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Konsumentenverhalten
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Markenpolitik
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Relationship marketing
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Werbeträger
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Werbung
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Branchenentwicklung
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Digitalisierung
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Digitization
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E-Branding
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
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Internet
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Marketing management
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Marketingmanagement
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Media industries
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Media mix
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Mediamix-Strategie
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Mediensektor
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Medienwirtschaft
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Collection of articles of several authors
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German
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Wesselmann, Matthias
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School of Management, Yale University
Springer Fachmedien Wiesbaden
Information Resources Management Association
3
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Herbert Utz Verlag
1
Nomos Verlagsgesellschaft
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
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ECONIS (ZBW)
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Content gekonnt : Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis
Wesselmann, Matthias
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10011955352
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