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~institution:"School of Management, Yale University"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Social Media"
~subject:"Verbraucherverhalten"
~type_genre:"Thesis"
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Social Media
Verbraucherverhalten
Online-Marketing
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Berz, Jennifer
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Knoll, Johannes
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School of Management, Yale University
Springer Fachmedien Wiesbaden
RWTH Aachen
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Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
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2016
Persistent link: https://www.econbiz.de/10011477741
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Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
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2015
Persistent link: https://www.econbiz.de/10011308096
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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