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~institution:"Shaker Verlag"
~institution:"Universität Mannheim"
~subject:"Brand image"
~subject:"Theorie"
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Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
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2019
Persistent link: https://www.econbiz.de/10012126037
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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