Zeniauskas, Giedrius - 2010
of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic … Eternit“ brand value in terms of customer management is not completely perfect. Total brand value for the buyer equal to the …