Lusk, Jayson L.; Norwood, F. Bailey; Pruitt, J. Ross - Southern Agricultural Economics Association - SAEA - 2006
Consumer demand for a ban on subtherapeutic antibiotic use in pork production is measured using non-hypothetical choice experiments in a grocery store setting. Consumers are asked to choose between a regular pork chop plus a grocery coupon and an antibiotic-friendly pork chop without a coupon....