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~institution:"Springer Fachmedien Wiesbaden"
~institution:"Tectum Verlag"
~language:"deu"
~person:"Bauer, Matthias Johannes"
~person:"Land, Karl-Heinz"
~subject:"Brand management"
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Brand management
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Bauer, Matthias Johannes
Land, Karl-Heinz
Burmann, Christoph
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Errichiello, Oliver Carlo
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Zschiesche, Arnd
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Schmidt, Holger J.
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Steiner, Paul
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Baumgarth, Carsten
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Kilian, Karsten
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Theobald, Elke
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Brandtweiner, Roman
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Halaszovich, Tilo F.
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Jentschke, Mirjam
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Kreutzer, Ralf T.
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Schade, Michael
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Deichsel, Alexander
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Gutjahr, Gert
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Hollmann, Moritz
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Jensen, Stefanie
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Claims und Slogans als Instrumente der strategischen Markenführung : Grundlagen, Visualisierungsmodelle und relevantes Markenrecht
Bauer, Matthias Johannes
;
Jestaedt, Dirk
-
2020
Persistent link: https://www.econbiz.de/10012205670
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Digitale Markenführung : Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
-
2017
Persistent link: https://www.econbiz.de/10011625087
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