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~institution:"Springer Fachmedien Wiesbaden"
~institution:"Tectum Verlag"
~language:"deu"
~type_genre:"Festschrift"
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Alexander Deichsel
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Brand management
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Deichsel, Alexander
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Errichiello, Oliver Carlo
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Homann, Timm
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Springer Fachmedien Wiesbaden
Tectum Verlag
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Kraft Foods Deutschland GmbH & Co. KG
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
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2015
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