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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Familienunternehmen und KMU"
~subject:"Markenführung"
~subject:"USA"
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The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
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2018
Persistent link: https://www.econbiz.de/10011719048
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