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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Leadership und angewandte Psychologie"
~person:"Dierks, Alexander"
~subject:"Brand management"
~subject:"Markenimage"
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Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
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2017
Persistent link: https://www.econbiz.de/10011632772
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