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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Innovatives Markenmanagement"
~type:"book"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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