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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Research"
~isPartOf:"Weiterbildung und Forschung der SRH Fernhochschule – The Mobile University"
~person:"Berz, Jennifer"
~subject:"Germany"
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Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
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2016
Persistent link: https://www.econbiz.de/10011477741
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