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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Studienwissen kompakt"
~subject:"Bankgeschäft"
~subject:"Brand management"
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Bankwirtschaft
Hellenkamp, Detlef
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2018
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2., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014013553
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Markenführung
Schmidt, Holger J.
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2015
Persistent link: https://www.econbiz.de/10011301293
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