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~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Exler, Stefanie"
~person:"Friedrichsen, Mike"
~person:"Hassenzahl, Marc"
~person:"Heun, Thomas"
~person:"Kalka, Jochen"
~person:"MacCullough, Colin"
~person:"McCullough, Colin"
~subject:"Germany"
~subject:"Interactive media"
~subject:"Interaktive Medien"
~subject:"Medienökonomik"
~subject:"Theory"
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Exler, Stefanie
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European Centre for the Development of Vocational Training
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056
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