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~institution:"Springer Fachmedien Wiesbaden"
~person:"Bandulet, Martin"
~person:"Fritz, Melanie"
~person:"Hudetz, Kai"
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Beziehungsmarketing
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Electronic Commerce
1
Kundenwert
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Online retailing
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Online-Handel
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Personalisierung
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Bandulet, Martin
Fritz, Melanie
Hudetz, Kai
Heinemann, Gerrit
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Springer Fachmedien Wiesbaden
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Universität Augsburg / Institut für Volkswirtschaftslehre
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E-Commerce-Center Köln
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European Association of Agricultural Economists
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Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr
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Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
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Praxis der Personalisierung im Handel : mit zeitgemäßen
E-Commerce
-Konzepten Umsatz und Kundenwert steigern
Stüber, Eva
(
ed.
);
Hudetz, Kai
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011570247
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