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~institution:"Springer Fachmedien Wiesbaden"
~person:"Baumgarth, Carsten"
~person:"Keränen, Joona"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
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2018
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2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
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