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~institution:"Springer Fachmedien Wiesbaden"
~person:"Fournier, Susan"
~person:"Kernstock, Joachim"
~subject:"Markenführung"
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Markenführung
Brand architecture
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Brand management
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Fournier, Susan
Kernstock, Joachim
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
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