//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Kirchgeorg, Manfred"
~subject:"Beziehungsmarketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketingtheorie
Advertising effects
1
Erfolgsfaktor
1
Internet marketing
1
Kommunikationspolitik
1
Kongruenz
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Media mix
1
Media-Mix
1
Mediamix-Strategie
1
Online-Marketing
1
Success factor
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Language
All
German
1
English
1
Author
All
Kirchgeorg, Manfred
Bruhn, Manfred
1
Burmann, Christoph
1
Hütter, Manuel
1
Klarmann, Martin
1
Kleinaltenkamp, Michael
1
Kuß, Alfred
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->