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~institution:"Springer Fachmedien Wiesbaden"
~person:"Krafft, Manfred"
~person:"Töpfer, Armin"
~person:"Wenzel, Melanie"
~type_genre:"Thesis"
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
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2016
Persistent link: https://www.econbiz.de/10011453592
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