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~institution:"Springer Fachmedien Wiesbaden"
~person:"Thinius, Jochen"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
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Thinius, Jochen
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Events - Erlebnismarketing für alle Sinne : mit neuronaler Markenkommunikation Lebensstile inszenieren
Thinius, Jochen
;
Untiedt, Jan
-
2016
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011438157
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