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~institution:"Springer Fachmedien Wiesbaden"
~source:"econis"
~subject:"Advertising"
~type:"book"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Online-Marketing
88
Internet marketing
70
Social Web
22
Social web
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Deutschland
14
Social Media
14
Germany
13
Brand management
12
Markenführung
12
Markenpolitik
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Electronic Commerce
11
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9
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Marketing
8
Consumer behaviour
7
Direktmarketing
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Internet
7
Konsumentenverhalten
7
Marketingmanagement
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6
Werbung
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Öffentlichkeitsarbeit
6
Branchenentwicklung
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Digitalisierung
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E-procurement
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Elektronische Beschaffung
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Online retailing
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Online-Handel
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Public relations
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Search engine
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Strategic management
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Advertising Research Foundation
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Edward Elgar Publishing
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European Advertising Academy
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Frankfurt School Verlag GmbH
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Graduate School Of Business Administration
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ICORIA <12., 2013, Zagreb>
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ICORIA <13., 2014, Amsterdam>
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International Electronic Publishing Research Centre
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Nordic Council of Ministers
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OECD
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Point-of-Purachse Advertising Institute
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Shaker Verlag
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Europäische Kulturen in der Wirtschaftskommunikation
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ECONIS (ZBW)
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
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2
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
3
Künstliche Intelligenz - die Zukunft des Marketing : ein praktischer Leitfaden für Marketing-Manager
Bünte, Claudia
-
2018
Persistent link: https://www.econbiz.de/10011893526
Saved in:
4
Marketingkommunikation mit Out-of-Home-Medien : Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung
Kleinjohann, Michael
-
2021
Persistent link: https://www.econbiz.de/10012603998
Saved in:
5
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
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