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~institution:"Springer Fachmedien Wiesbaden"
~source:"econis"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Hubert Burda Media Holding Kommanditgesellschaft
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
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ed.
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2015
Persistent link: https://www.econbiz.de/10011302536
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