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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Springer Fachmedien Wiesbaden
Bundesverband der Verbraucherzentralen und Verbraucherverbände
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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J. L. Kellogg Graduate School of Management
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Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
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2022
Persistent link: https://www.econbiz.de/10012695685
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