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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker
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2021
Persistent link: https://www.econbiz.de/10012486192
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