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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Brand management"
~subject:"Kundenbindung"
~subject:"Theorie"
~subject:"Unternehmerischer Geschäftsverkehr"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Kundenbindung durch Kundenintegration auf Industriegütermärkten
Scheutzow, Silke
-
2017
Persistent link: https://www.econbiz.de/10011546032
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2
Evolution von Kollusion : experimentelle Evidenz in Kontraktmärkten
Kopf, Jonathan
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2017
Persistent link: https://www.econbiz.de/10011638706
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3
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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