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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Internal branding"
~subject:"Medienwirtschaft"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Internal branding
Medienwirtschaft
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Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen
Thilo, Isabelle
-
2017
Persistent link: https://www.econbiz.de/10011570242
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
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