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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"USA"
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Internet marketing
Markenführung
USA
Consumer behaviour
86
Konsumentenverhalten
86
Verbraucherverhalten
83
Deutschland
41
Germany
41
Marketing
15
Social Web
13
Social web
13
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12
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11
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11
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9
Theory
9
Brand image
8
Einzelhandel
8
Kaufentscheidung
8
Markenimage
8
Nachhaltiger Konsum
8
Online-Marketing
8
Sustainable consumption
8
Werbung
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Retail trade
7
Geschäftsmodell
6
Nachhaltige Entwicklung
6
Purchase decision
6
Social Media
6
Sustainable development
6
Verbraucher
6
Advertising effects
5
Austria
5
Consumers
5
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5
Marketingmanagement
5
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5
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3
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Dierks, Alexander
1
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1
Fritz, Wolfgang
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Rosina, Margarete
1
Schmidt, Holger J.
1
Schoeneberg, Klaus-Peter
1
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1
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1
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Springer Fachmedien Wiesbaden
National Bureau of Economic Research
67
American Marketing Association
18
Deutscher Dialogmarketing Verband
9
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9
Friedrich-Schiller-Universität Jena
4
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
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3
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3
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3
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2
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2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
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2
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2
Goethe-Universität Frankfurt am Main
2
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2
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2
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2
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2
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2
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2
USA / Economic Research Service
2
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1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Council on Consumer Interests
1
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1
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1
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1
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3
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2
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ECONIS (ZBW)
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Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken
Steiner, Paul
-
2022
Persistent link: https://www.econbiz.de/10012797383
Saved in:
2
Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
-
2020
Persistent link: https://www.econbiz.de/10012126925
Saved in:
3
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
Saved in:
4
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
Saved in:
5
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
-
2018
Persistent link: https://www.econbiz.de/10011824716
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6
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
7
Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011632772
Saved in:
8
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
9
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
10
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
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