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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Preiskommunikation : strategische Herausforderungen und innovative Anwendungsfelder
Kalka, Regine
(
ed.
);
Krämer, Andreas
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107164
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