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~institution:"Springer Gabler <Firma>"
~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Business-to-Business-Marketing
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Backhaus, Klaus
Dwivedi, Yogesh Kumar
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Malhotra, Naresh K.
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Springer Gabler <Firma>
German American Conference on Industrial Marketing <1984, Mainz>
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Westfälische Wilhelms-Universität Münster
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Handbuch Business-to-Business-
Marketing
: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
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