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~institution:"Springer Gabler <Firma>"
~person:"Esch, Franz-Rudolf"
~person:"Kofler, Herbert"
~person:"Levinson, Jay Conrad"
~person:"Owen, Jo"
~person:"Weber, Jürgen"
~subject:"Brand management"
~subject:"Cost accounting"
~subject:"Public relations"
~type_genre:"Book section"
~type_genre:"Einführung"
~type_genre:"Handbuch"
~type_genre:"Multi-volume publication"
~type_genre:"Ratgeber"
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Handbuch Controlling der Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
);
Langner, Tobias
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011438144
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