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~institution:"Springer Gabler <Firma>"
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Marketing theory
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Springer Gabler <Firma>
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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1
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
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2022
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3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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