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~institution:"Springer International Publishing"
~institution:"World Marketing Congress <15., 2011, Reims>"
~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
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World Marketing Congress <15., 2011, Reims>
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780130
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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3
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
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