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~institution:"Springer International Publishing"
~subject:"Consumer behaviour"
~subject:"Public relations"
~subject:"Virales Marketing"
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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