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~institution:"Springer-Verlag GmbH"
~institution:"Technische Universität Dresden"
~institution:"Universität Mannheim"
~subject:"Verbraucherverhalten"
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The right sensory mix : decoding customers’ behavior and preferences
Derval, Diana
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2022
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Second edition
Persistent link: https://www.econbiz.de/10012534694
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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