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~institution:"Springer-Verlag GmbH"
~person:"Brabänder, Christian"
~person:"Bradford, Scott C."
~person:"McQuitty, Shaun"
~person:"Zerres, Christopher"
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Handbuch Marketing-Controlling : Grundlagen, Methoden, Umsetzung
Zerres, Christopher
(
ed.
)
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2021
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5., erweiterte und überarbeitete Auflage
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