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~institution:"Springer-Verlag GmbH"
~person:"Khare, Arpita"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2018
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Third edition
Persistent link: https://www.econbiz.de/10011663789
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