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~institution:"Springer-Verlag GmbH"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"United States"
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2018
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Third edition
Persistent link: https://www.econbiz.de/10011663789
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Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
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2015
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010023
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