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~institution:"Svenska Handelshögskolan <Helsinki>"
~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Handelsmarke"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
European journal of marketing : EJM
Meddelanden från Svenska Handelshögskolan
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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