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~institution:"Svenska Handelshögskolan <Helsinki>"
~language:"eng"
~person:"Blomqvist, Hans C."
~person:"Grönroos, Christian"
~subject:"Service industry"
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Service industry
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Business economics
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Communication
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Customer value
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Dienstleistung
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Dienstleistungsgewerbe
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Dienstleistungssektor
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Economic model
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Finland
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Finnland
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Gösta Mickwitz
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Kommunikation
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Kundenwert
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Productivity
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Produktivität
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Relationship marketing
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Schweden
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Strategisches Management
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Blomqvist, Hans C.
Grönroos, Christian
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Svenska Handelshögskolan <Helsinki>
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(Research reports / Swed. School of Economics and Business Admin.
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ECONIS (ZBW)
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Strategic management and marketing in the service sector
Grönroos, Christian
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1982
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