Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
offers cooperative advertising to boost the advertising expenditures of their retailers. The retailers set the retail price … supply chain members: two non cooperative games including the Stackelberg – Cournot and the Stackelberg – Collusion and one … cooperative game. The comparison between the three models reveals that the advertising, the pricing, the consumer demand and the …