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~institution:"Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät"
~subject:"Kundenintegration"
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Kundenintegration
Betriebliche Wertschöpfung
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Brand management
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Geschäftsmodell
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Kundenbetreuung
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Fehrer, Julia
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Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
Springer Fachmedien Wiesbaden
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IGI Global
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Panepistēmio Kypru / Department of Economics
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Universität Duisburg-Essen
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Universität Trier / Lehrstuhl für Marketing und Innovation
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Actor engagement and value co-creation in networks : a service ecosystem perspective
Fehrer, Julia
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2017
Persistent link: https://www.econbiz.de/10011777346
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