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~institution:"Universität Hannover / Institut für Marketing & Management"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Theorie
Brand management
2
Corporate reputation
2
Deutschland
2
Firmenimage
2
Germany
2
Markenführung
2
Brand architecture
1
Brand extension
1
Controlling
1
Corporate culture
1
Finland
1
Finnland
1
Inter-firm cooperation
1
Kulturelle Einrichtung
1
Kundenmanagement
1
Management control
1
Markenarchitektur
1
Markenpolitik
1
Markentransfer
1
Marketing
1
Polar Electro Oy <Kempele>
1
Public enterprise
1
Relationship marketing
1
Sportartikelbranche
1
Sportartikelindustrie
1
Sporting goods industry
1
Strategic management
1
Strategisches Management
1
Theater
1
Theatre
1
Unternehmenskooperation
1
Unternehmenskultur
1
adidas-Salomon AG
1
Öffentliches Unternehmen
1
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Graue Literatur
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German
1
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Gaßmann, Barbara
1
Hennigs, Nadine
1
Hoffmann, Christine
1
Institution
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Universität Hannover / Institut für Marketing & Management
Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
3
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Schriftenreihe Marketing, Management
1
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ECONIS (ZBW)
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Status Quo des Kundenmanagement im kulturellen Bereich am Beispiel öffentlicher Theater in Deutschland
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Gaßmann, Barbara
; …
-
2007
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