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~institution:"Universität Mannheim"
~person:"Homburg, Christian"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
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Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
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2021
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