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~institution:"Universität Mannheim"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
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Consumer behaviour
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Welt
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Brand loyalty
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Crowdfunding
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Data Mining
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E-commerce
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Erfolgsbeteiligung
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Network economics
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Neuronale Netze
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Nonprofit organization
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Pay-What-You-Want
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Helmig, Bernd
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Isaak, Andrew
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Rottler, Maren
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Woywode, Michael J.
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Universität Mannheim
Springer Fachmedien Wiesbaden
23
IGI Global
11
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
Wiley-VCH
4
Friedrich-Schiller-Universität Jena
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Springer International Publishing
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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2
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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