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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Consumer behaviour
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Consumers
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Customer value
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Game theory
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Internet marketing
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Konsumentenverhalten
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Kundenwert
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Online-Marketing
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Personality psychology
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Spieltheorie
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ad-blockers
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competitive markets
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content production
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customer lifetime value
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customer-base analysis
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game theory
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mobile purchasing adoption
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multi-channel sales
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Gecer, Gökhan
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Homburg, Christian
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Kraus, Florian
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Ukrainets, Kateryna
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Universität Mannheim
Springer Fachmedien Wiesbaden
61
American Marketing Association
58
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
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Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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AMACOM
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
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Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
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2021
Persistent link: https://www.econbiz.de/10012619272
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