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~institution:"Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement"
~subject:"Germany"
~type_genre:"Working Paper"
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Brand management
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Working paper / Institute for Media and Communications Management, University of St. Gallen
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Corporate branding study : theoretical concepts and empirical findings
Einwiller, Sabine
;
Will, Markus
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2001
Persistent link: https://www.econbiz.de/10003374392
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