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~institution:"Université Paris-Dauphine"
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Brand gender
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Extensions de segments de marché
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Université Paris-Dauphine
Université Paris-Dauphine (Paris IX)
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Brand
gender
and cross-gender extensions.
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10008871994
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